“Happiness is not simply the idea of happiness, but the moment when you are feeling it.” 🙂
Twin creators Xavier and Daniel Cardona, aka Boldtron (@boldtron), “like to swim around in abstract ideas and share them with the world.”
“That’s happiness for us,” the pair says. “Everything comes from a surreal vision, mostly induced by dreams. We don’t bind ourselves with a specific strategy — everything is valid in the creative process.”
Five years ago, the brothers, both art directors, founded Pzzza Studio (@pzzzastudio) and now work exclusively in digital. “CGI for us is empirical. It’s this classic trial-and-error process that we really love, because even a mistake can show us a great result.
We picked the smiley as a global image of happiness. It’s a simple and direct concept. Soothing vibes, colors and the surroundings are vital to the overall concept. We added two candles as faith. We placed everything into a laboratory crystal set, because this process is slow.
Changing your mindset for the better is necessary, but it needs work, and work takes time.”
Illustration by @boldtron